The Amazon Selling Partner Application Programming Interface (SP-API) and advertising API may intermittently disconnect the user's credentials from the Scale Insights website for several reasons.
While uncommon, it happens from time to time to some accounts.
❗Note
One of the top reasons is that the authorizing user was removed from the Seller Central or Advertising Console.
After disconnection, Scale Insights can no longer get sales data, update advertising data, or perform automation.
What happens after disconnection from Amazon?
Here's what happens after your account is disconnected from Amazon:
Scale Insights will send you an email informing you of the revoked access.
If you access a page requiring a valid credential, the system will redirect you to the onboarding page.
If you reconnect SP-API, the system will download past data based on the last updated date, up to the past 30 days.
If you reconnect the advertising API, the system will download the past 60 days of advertising data to ensure data accuracy with the new credential.
After the update, everything will resume as normal.
What is the impact on my account if Amazon is disconnected?
Here's what the impact on your account in case Amazon is disconnected:
If Amazon disconnects the advertising API, Scale Insights can no longer update your advertising data.
If you use dayparting automation, the system may pause your ads before Amazon disconnects your credentials.
Scale Insights cannot enable those ads until the download process is completed.
As downloading 60 days of advertising data can take hours, please evaluate if you need to enable ads paused by dayparting manually.
What happens to past data on my account?
All the past data on your account is safe even in case Amazon is disconnected.
No information will be lost on your account.
Scale Insights will retain all your sales history, advertising stats, automation settings, and change logs.
Important
If you are disconnected intermittently once or twice, that's normal.
If this repeatedly happens in a short period, please contact our support so we can escalate it to Amazon's development team.