Navigation: Ads Insights > Insights Overview > Actionable Insights
The Ads Insights overview page displays metrics tracked on other pages, such as the performance and the search terms pages.
Below are some of the default sets of metrics tracked for new accounts.
❗Note
You can add, remove, or customize these widgets to track different metrics.
1. Performing Search Terms
Tracks search terms with >= 5 orders and >= 15% conversion.
Consider manually adding these search terms as new keywords in Seller Central or automating this process with the Import Algorithm.
Consider identifying high-converting search terms with high orders, then using Mass Campaigns > Split Keywords to Campaigns to create Single Keyword Campaigns to scale your sales.
Click on the Details icon at the top right of each table to see the full report with more details.
2. Search Terms with 0 sales
Tracks search terms with >= $10 spent and 0 orders.
Consider adding negative keywords manually in Seller Central or automating this process with the Negative Algorithm.
3. Search Terms with High ACOS
Tracks search terms with >= $10 spent and >= 50% ACOS.
Consider adding negative keywords manually in Seller Central or automating this process with the Negative Algorithm.
4. Keywords with 0 Sales
Tracks keywords with >= $20 spent and 0 orders.
Consider reducing keyword bids in Seller Central or automating this optimization process with the Bidding Algorithm.
5. Keywords with High ACOS
Tracks keywords with >= $20 spent and >= 60% ACOS.
Consider reducing keyword bids in Seller Central or automating this optimization process with the Bidding Algorithm.
6. Missing Good Keyword in Title
Split search terms into individual words and tracks unique word with >= 10 orders and >= 15% conversion but not in product title.
Evaluate if the words are beneficial to include in your product's title to boost organic ranking.
7. Unique Word with 0 Sales
Split search terms into individual words and track unique words with >= 25 clicks and 0 orders.
Evaluate if it is beneficial to add negative phrase keywords manually in Seller Central or automate this process with the Negative Word Algorithm.
8. Ad Groups with High ACOS
Tracks ad groups with >= $50 spent and >= 80% ACOS.
❗Note
There are other tracked metrics not listed in this article, such as poor-performing campaigns, performing keywords, and poor-performing products.
Customizing filters
Click on the Edit icon to edit the filter parameters and control the columns to show.
You can filter ASINs/keywords, select the initial sorting order, and select the metrics to display.
