Navigation: Ads Insights > Dead Keywords
The Dead Keywords report displays keywords that have not received impressions recently.
Dead keywords
Dead keywords are keywords that used to have traffic but are no longer receiving traffic.
Analyze keywords performance
This report aggregates the performance of every keyword from all data available to Scale Insights and displays the statistics of keywords with 0 impressions within the selected date.
Consider increasing the bids for past-performing keywords to give it another chance.
