[Event Recap] Amazon PPC Bidding Masterclass with Anthony Nguyen

This session covered the fundamentals of Bid Stacking, Anthony’s 4-Stage Bidding Workflow, and the exact strategic objectives he uses to scale his accounts from hours per day… to one hour per week.

00:12:00 – 00:12:22

“So I’ll talk about why bidding is so important, why you need a real strategy with it, how to minimize wasted ad spend as much as possible, and then how to automate a lot of these bidding strategies through Scale Insights so you reduce as much wasted ad spend as we can.”

00:15:18 – 00:15:29

“So our goal for today, the session, is that, you know, everything comes down to profit. Right? Everything comes down to the profit.”

00:20:16 – 00:20:26

“If my actual bid is 50 cents and my placement is 100 percent, and I’m using dynamic up and down, it’ll allow Amazon to bid right up to two dollars.”

00:20:26 – 00:20:37

“Same thing here. If my bid is 10 cents, my placement is 300 percent, and I’m using a fixed bid here, then my bid placed inside the auction is now 40 cents.”

Stage 1 – Inch Up Bidding

00:25:35 – 00:25:46

“Inch up is essentially inching your bid up by five cents a day until you find the bottom, until you find where it actually starts getting traffic.”

Stage 4 – Negative / Min Bid

00:33:39 – 00:34:03

“If it hits a click threshold and it doesn’t get conversions and it’s still spending, you’re going to set this to a minimum bid of two cents. And that’s how you stop wasted ad spend.”

00:50:02 – 00:50:17

“Now the cool thing with this is you can change your target ACOS on the fly and it adjusts every single one of these target bids.”

00:50:17 – 00:50:39

“I used to do this manually. This used to take me about six hours a day to run through all these different stages for the amount of accounts that I had. And then when we built this into Scale Insights, it brought it down to about an hour a week.”