Navigation: Ads Insights > Performance
The Performance report shows a breakdown of the performance and trends of Products, Campaigns, Ad Groups & Keywords.
1. You can customize the report by selecting the date range and products and configuring various available filters.
2. You can track the performance trends of your products, portfolios, campaigns, ad groups, keywords, and placements. To do so, click on the calculator icon under Actions.
3. On the Product Trend popup page, customize the Columns, Days Per Column, and the Last Date for different granularity of the performance report.
4. You can drill down performance for your campaigns/ad groups/keywords/search terms by clicking the icon next to the calculator icon under Actions.
Click the campaign name to show the ad group list.
Then click the ad group name to show the keywords list.
5. On the Keywords tab, you can expand the keyword row to access their search term performance.
6. You can also analyze your placement performance.
