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Considerations with negative word rule

Learn about considerations with negative word rule.

Updated over 4 months ago

A word of caution

Negating singular words will also negate their plural variations and vice versa.

Examples

  • Negating "turners" negates "spatula turner."

  • Negating "spatula-turner" negates "spatula turner."

To avoid negating good traffic, consider the following:

  • Do not assign this rule to ad groups with exact-match keywords.

  • Assign this rule to ads with the primary goal of discovering new keywords, such as automatic campaigns.

  • Whitelist important keywords under the Blacklist/Whitelist Rule.

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