Scale Insights Pte Ltd

Scaling blueprint

Overview of the automation engine

How to transit to automation?

Automation

Learn more about overview of each automation algorithm.

Overview of each automation algorithm

How to automate your ads?

Learn more about stackable and mutually exclusive rules.

Stackable and mutually exclusive rules

Learn more about available algorithms for ads.

Available algorithms for ads

Learn how does the algorithms analyze data.

How does the algorithms analyze data?

Algorithms

What is the dayparting rule?

Learn more about optimum hours to drive ads.

Optimum hours to drive ads

Learn how to check if dayparting is working.

How to check if dayparting is working

Learn about considerations with dayparting.

Considerations with dayparting

Dayparting Rule

What is the bidding rule?

Learn about 2 different approaches to bidding rules.

2 different approaches to bidding rules

Learn about using cases for stackable bidding rules

Use case for stackable bidding rules

How to calculate the optimum bid?

Learn how to normalize bids based on placement modifier and dynamic up/down strategy.

Normalize bids based on placement modifier and dynamic up/down strategy

Guide on how to use organic and ad rank data in bidding rules to automate bid changes for Sponsored Product exact-match keywords.

Bidding rule conditions based on organic and ads ranking

Learn how to exclude good keywords from automation.

How to exclude good keywords from automation?

Learn why are bids reduced when below target ACOS.

Why are bids reduced when below target ACOS?

Why are bids unchanged on HSA?

Bidding Rule

What is the import rule?

How to import from auto campaigns?

Learn how to create and assign custom groups.

How to create and assign custom groups?

Learn about considerations with import rule.

Considerations with import rule

Learn about optimizing ads with tons of keywords.

Optimizing ads with tons of keywords

How to undo imported keywords?

Why are keywords not imported?

Learn why it's needed to import search terms with high ACOS.

Why import search terms with high ACOS?

Import Rule

What is the negative rule?

Learn about considerations with negative rule.

Considerations with negative rule

Learn why search terms with sales are negated.

Why are search terms with sales negated?

Why are search terms not negated?

How to remove negated keywords?

Negative Rule

What is the negative word rule?

Learn about considerations with negative word rule.

Considerations with negative word rule

Negative Word Rule

Learn about the blacklist/whitelist rule.

What is the blacklist/whitelist rule?

Learn how to blacklist keywords automatically.

Blacklist keywords automatically

Learn about considerations with blacklist rule.

Considerations with blacklist rule

Learn why blacklisted keywords are not negated.

Why are blacklisted keywords not negated?

Learn more about blacklist/whitelist rule.

Blacklist/Whitelist Rule

What is the revive rule?

Use case for revive rule

Learn about considerations with revive rule.

Considerations with revive rule

Revive Rule

What is the default bid rule?

Default Bid Rule

What is the status rule?

Learn about considerations with status rule.

Considerations with status rule

Why are the status rules not working?

Status Rule

What is the daily budget rule?

Daily Budget Rule

What is the placement rule?

Placement Rule

Using strategic objectives

Automate assignment

Learn about available algorithms for strategic objectives.

Available algorithms for strategic objectives

Strategic Objectives

Bulk Auto

Discovery Auto

Learn about discovery exact/phrase/broad.

Discovery Exact/Phrase/Broad

Sales Exact/Phrase/Broad

Ranking Exact/Phrase/Broad

Product Targeting

Category Targeting

Learn about single keyword campaign (exact) with TOS.

Single Keyword Campaign (Exact) with TOS

Learn about presets for sponsored products.

Presets for Sponsored Products

Video Exact/Phrase/Broad

Video Products

Video Categories

Learn about presets for sponsored brands.

Presets for Sponsored Brands

Learn how to manage campaign strategies by creating, editing, assigning, or unassigning strategic objectives.

Auto-assign strategic objectives to ad groups based on keyword type, ad group data, and campaign naming using the Automate Assignment tool.

Automate Assignment

Learn which algorithms can be used in strategic objectives by ad type.

Learn about presets for sponsored display.

Presets for Sponsored Display

Learn about measuring time and advertising dollars saved.

Measuring time and advertising dollars saved

Learn about reviewing automation actions taken.

Reviewing automation actions taken

How to check active rules?

Monitoring and Checks

Set automation for an ASIN

Reset automation settings

Learn about load settings from other accounts.

Load settings from other accounts

Learn how to remove all rules, objectives, and criteria.

Remove all rules, objectives, and criteria

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