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Stop bidding like every keyword matters equally.
They don't.
"Yoga mat" = someone browsing.
"Extra thick yoga mat for bad knees" = someone buying.
And yet⊠youâre bidding the same on both. Maybe even more on the generic one because âhigher search volumeâ.
Meanwhile, your competitors?
They're bidding on "extra thick yoga mat for bad knees" while you're burning budget on that generic term.
Guess who's converting? Itâs not you.
The top 1% figured it out long ago. They stopped chasing traffic and started chasing signals âthe exact data points Amazon uses to decide who ranks.
What the top 1% know:
â Which keywords have buyer intent (vs. just lookers)
â When to push aggressively, when to pull back
â How to automate bid optimization so they're not doing this manually
This isnât sorcery. Itâs method.
Your move.
I'll try it myself đ©âđ»
How to spot keywords with buyer intent and automate bid optimization:
1. From the left side bar, navigate to Keyword Ranking.
2. Locate the product you want to analyze.
3. You see all the keywords related to the selected product.
4. Filter these keywords by conversion delta (at least 5%) to find out which keywords are outperforming the market.
Note: A positive value means youâre converting better than the marketâmore customers are buying your products.
5. Filter further by query volume to identify the keywords people are using. Youâd want a good sample size of about 100.
You now have a list of keywords that have a sizable query volume and good conversion rates.
6. Look for keywords that have a low organic rank (i.e. 5 and above).
Tip: Donât scale keywords that are ranking high so you avoid cannibalizing organic sales.
7. Make sure you toggle this to track the keywordâs organic rank.
8. Click the details tab to view a weekly breakdown of SQP data for the keyword ârattan chargers for dinner platesâ.
9. This keyword has generated 3 sales so far, which tells us that it has strong ranking potential.
To drive more traffic to this keyword, we must increase the bid. Letâs automate that.
10. From the left side bar, navigate to Automation > Bidding rule.
11. Select Create Rule.
12. Set the rule to trigger for keywords with at least 1 impression and an organic rank of 5 or more.
13. Configure the rule to analyze data for 4 weeks and specify the SQP data.
Note: Use the same filter values as before (at least 100 query volume and 5% conversion delta).
14. Specify the ASIN condition of at least 2 purchases.
15. Specify the data analysis period (30 days) and observation period (7 days) respectively. This prevents over-adjustments if a change has already been made in the past 7 days.
16. Define the rule action to adjust bids toward a target ACOS of 60%, with maximum adjustments of 10%.
17. Specify a name for the rule and select Create rule.
18. Select the ad(s) to apply your new rule and select Assign.
â Done.
Now you have ads that will automatically uncover and drive more traffic to market-winning keywords.