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Right now, someone is bidding on your keyword.
And you're letting them.
They're not better at Amazon than you.
They just know how to read SQP data.
And you? You're holding the door open for them.
Take "stainless steel French press 34oz"—50% margin, you're at #12 organically, totally ignore it in ads.
They bid on it for 3 weeks.
Jump to #4. Own it forever.
Congratulations. You just funded their growth.
Why this keeps happening:
SQP data is a disaster. Thousands of rows, no structure.
High-value keywords buried where no one looks.
You'd need hours to find them manually. So you don't.
That's why we built automation.
A visual workflow that shows you exactly where to strike:
✔ Keywords you're weeks away from owning (that aren't in your campaigns)
✔ Where competitors are quietly outbidding you
✔ High-margin keywords ready to rank fast
Two clicks and it’s live.
Every week you wait, competitors lock down another one.
What's your play?
I can do this myself 💪
How to automatically find and drive traffic to rankable keywords
1. From the left side bar, navigate to Keyword Ranking.
2. Select the product you want to optimize.
3. To make sense of SQP data and identify potentially rankable keywords, you need to filter the data.
4. Filter by conversion delta to find out how your keyword is converting compared to the market. We want keywords that have converted better than the market by 0.1%.
Note: A positive conversion delta means you’re converting better than the market.
5. Sort the conversion delta by descending order, so that the highest values appear first.
6. Filter further by query volume to identify the keywords people are using. You’d want a good sample size of 200 or more.
7. You now have a list of keywords that have a sizable query volume and good conversion rates, with the best converting ones appearing first.
8. You can see that the “ratan placemats” keyword has 22.26% conversion delta and a query volume of 458, but no ads running as there’s missing PPC data.
9. You see an opportunity to rank for the “ratan placemats” keyword. You can launch a Single Keyword Campaign (SKC) to drive traffic to this keyword.
10. Click the arrow to launch a SKC.
11. You will see the Campaign settings page, where you can modify the daily budget for this SKC. The default value is $10.
12. By default, Scale Insights applies a Strategic Objective to optimize ad performance automatically. To manage this manually, set it to None.
13. You can also adjust your initial keyword bid by following this format: <keyword>|<bid>.
14. Click Preview to review your campaign settings.
15. If there are no changes, click Execute to launch the SKC.
✅ Done.
Now, you’ve launched your first SKC for a rankable keyword that’s converting better than the market.