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Recycling is great… just not for keywords.
Pop quiz: How many of your competitors are running auto campaigns right now?
Probably dozens. Maybe hundreds.
Here's the uncomfortable truth:
You're all discovering the same keywords.
Auto campaigns are just broad match algorithms testing search terms until they find ones that convert.
And the ones that convert for you? Also convert for your competitors.
By the 60-day mark, everyone's surfaced the same set of terms and is bidding on them.
CPCs go up. Margins go down.
Nobody wins—except Amazon.
The solution? Harvest smarter, not longer.
That means:
✔ Pulling new long-tails before they get crowded
✔ Moving them to exact match while CPCs are still low
✔ Blocking them from re-entering your auto campaigns
✔ Continuously cycling fresh terms into discovery
Stop letting the house win.
Build a harvesting system that actually moves forward.
Two ways to get started. Pick your path.
Want to build this system yourself? Here's how to set up automatic keyword harvesting in two parts.
I’ll Try it Myself 📋
Part 1: Harvest Auto Campaign Search Terms as Exact Match Keywords
This pulls winning search terms from your auto campaigns and graduates them to exact match—giving you better control and lower CPCs.
1. From your Scale Insights account, navigate to Automation.
2. Select Import rule > Create rule.
3. Provide details for the rule.
Rule name: e.g. “Import Auto to Exact”
Search terms source: Select Auto Campaign (This tells the rule where to harvest search terms from)
Criteria profile: >= 2 orders
4. Select Exact as the imported match type.
5. Ensure Import unique target/keyword match is selected to avoid importing duplicated keywords.
6. Optional but recommended — Set these parameters for better cost control:
% of average CPC: 110%
Maximum bid: $2.50
7. Click Create.
8. Select the ad group(s) to apply the new import rule and click Assign.
✅ Done. Your ad groups will now automatically harvest search terms with sales from auto campaigns and add them as exact match keywords.
Part 2: Keep Auto Campaigns Focused on Discovery
Now you need to stop your auto campaigns from re-spending on keywords you've already harvested. This keeps them focused on finding new terms.
1. From your Scale Insights account, navigate to Automation.
2. Select Negative rule > Create rule.
3. Provide the following details for the rule:
Name: e.g. “[Campaign] Remove Search Term with Orders”
Criteria profile: >= 2 orders
Search terms source: Select Campaign
4. In the Advanced options, select Negative Exact. (This ensures harvested search terms are added as negative exact keywords.)
5. Click Create.
6. Select the auto campaign(s) to apply the new negative rule and click Assign.
✅ Done. You've successfully automated your auto campaigns to harvest new keyword ideas and prevent repeated spend.
Skip the Setup ⏭️
Most sellers don't have time to keep this running smoothly long-term.
We'll build your entire keyword harvesting funnel, show you exactly what's being recycled, and map out a system that keeps discovering.