The Sales Exact/Phrase/Broad harvests search terms with >= 5 orders and >= 15% conversion and drives more traffic for converting keywords.
They bid slightly more aggressively but negate more conservatively to insulate good keywords from the adverse impact of aggressive negation.
Navigation: Automation > Keyword Targeting
Ads Type: Manual Campaign / Keywords.
Automation Details
[Dayparting] Enables ad from 6 am to 9 pm.
[Bidding] Adjusts keyword bids to achieve 20% ACOS to 40% ACOS, depending on the keyword conversion.
[Import] Aggregates search terms across Sponsored Products ads, adds search terms with >= 5 orders and >= 15% conversion as new Exact, Phrase, and Broad keywords.
[Import] Aggregates search terms within own campaign, adds search terms with >= 3 orders and >= 80% ACOS as new Exact keywords.
[Negative] Aggregates search terms within own campaign, adds search terms with >= 3 orders and >= 80% ACOS as Negative Exact keywords in Phrase/Broad ad groups.
[Negative] Aggregates search terms within own campaign, adds search terms with Low CTR and 0 orders as Negative Exact keywords in Phrase/Broad ad groups.
[Negative] Aggregates search terms within own campaign, adds search terms with >= 20 clicks and 0 orders as Negative Exact keywords in Phrase/Broad ad groups.
[Revive] Finds historically good-performing keywords that no longer receive traffic and gradually increase their bids.
Considerations: The preset does not have a Negative rule for search terms with >= 5 orders with >= 15% conversion intentionally by design. If you want search term isolation, add a Negative rule for such search terms.