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Your âno-fussâ bidding strategy is killing your visibility.
Because youâre giving every keyword a medal for justâŚshowing up.
Every keyword gets the same treatment, same rules, same analysis window. Doesnât matter if they are crushing it or bleeding you dry. And thatâs the problem.
Your simple, hassle-free bidding strategy isnât building winners; itâs protecting the losers.
Hereâs how it plays out:
You've got a keyword that converts in 48 hours. And another that takes 3 weeks to show its value.
But you're analyzing both over the same 7-day window, using the same spend threshold, applying the same rules.
The result?
Fast-movers look "expensive" â you slash their budgets and kill momentum
Slow-burners look "cheap" â you overfeed them until they bloat into money pits
Your actual winners starve while losers feast.
You need a smarter bidding strategy. One that adapts to different keywordsâdifferent analysis timeframes, custom spend thresholds, dynamic rules.
One that scales without you drowning in spreadsheets.
What happens when you fix this:
â Winners scale faster because you're feeding them at the right time
â Losers get cut faster when you're not waiting for arbitrary thresholds
â ACOS stabilizesâbids are based on real behavior, not guesswork
â Your time gets freed up because you're not constantly firefighting broken strategies
Stop handing out participation trophies. Build a system that rewards winners and starves losersâbased on how they actually perform.
Hereâs How to Set It Up
Here's how to build an adaptive bidding system that actually differentiates:
1. From your Scale Insights account, navigate to Automation.
2. Select Bidding rule, then the Bidding rules tab.
3. In the search bar, type âconversionâ and sort by Priority.
4. You'll see 4 preset rules we built to handle different performance patterns:
Bad conversions (7 days): Cuts losers fast for high-traffic keywords (20% ACOS target)
Good conversions (7 days): Feeds winners hard for high-traffic keywords (40% ACOS target)
Bad conversions (30 days): Patient evaluation for low-traffic keywords (20% ACOS target)
Good conversions (30 days): Scales proven winners in low-traffic keywords (40% ACOS target)
Notice how the rules are prioritized?
7-day rules run at Priority 15 (react fast), while 30-day rules run at Priority 10 (react slower).
When multiple rules trigger, only the highest priority executesâso your system automatically picks the right rule for each keyword.
5. Now navigate to Automation > Keyword targeting in the left sidebar.
6. Click Create objective.
7. Under Bidding rules, click the + icon.
8. Search "conversion" to filter for the 4 preset rules.
9. Select all 4 rules and click OK.
10. Name it something like âGood Converting 40% | Bad Converting 20% | 7D and 30Dâ.
11. Click Create strategy.
12. Select the ad(s) you want to optimize and click Assign.
â Done.
Your ads now automatically feed winners at the right time, cut losers before they bleed you dry, adjust based on traffic volume (not arbitrary thresholds), and react at the right speedâfast for high-traffic, patient for low-traffic.
No more spreadsheets. No more manual bid adjustments. Just intelligent, adaptive bidding that treats different keywords differently.
Or Skip the Setup âď¸
Let us design a custom bidding strategy tailored to your account, your traffic patterns, your goals.
No guessing. No trial and error. Just intelligent bidding from day one.