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There’s a thief in your account that’s draining your budget.
It’s not a competitor, or a bot, or Amazon… (well, not this time).
It’s a search term that you’ve got in multiple campaigns. You thought it was harmless, but it was becoming a money pit.
Here’s how it usually happens:
Campaign A: $1.50 spent, 0 conversions
Campaign B: $47 spent, 9 clicks, 0 conversions
Campaign C: $103 spent, 14 clicks, 0 conversions
Campaign D: (you forgot you had this one running) $89 spent, 0 conversions
Total damage? $239.50. Zero sales. From one “harmless” search term.
And you had no idea—because you were looking at the trees while the forest burned.
The solution?
You need a system that thinks in search terms, not campaigns. One that aggregates performance across ALL campaigns and flags terms that are failing everywhere.
Here's what actually works:
✔ Cross-campaign aggregation—See the full picture of every search term's performance across your entire account
✔ Set account-wide negation triggers—Stop waste everywhere the moment a term proves it's garbage
✔ Automate the execution—Don't give it time to spread while you're manually negating campaign by campaign
Stop looking at the campaign level. Start looking at the search term level.
Here’s How to Set It Up 📋
We're building two things: an auto-negation system that catches waste at the search term level, and a view that shows you the full damage across all campaigns.
Part 1: Auto-Negate Non-Converting Search Terms
This automatically negates search terms when they hit your waste threshold (e.g. 10 clicks, 0 orders). Not just in one campaign—everywhere.
1. From your Scale Insights account, navigate to Ads Insights.
2. Select Search terms, then the Search terms tab.
3. Filter for the troublemakers:
Orders: 0 orders → Apply filter.
Clicks: At least 10 clicks → Apply filter.
Keyword match type: Broad + Phrase → Apply filter.
4. Set lookback: 60 days
5. You're now looking at every search term burning clicks with zero conversions. Example: "clear treat boxes" with 41 clicks, $20.75 wasted.
6. Select all underperforming terms, Bulk edit, Add to ad group as negative exact.
✅ Current bleed stopped.
7. To automate it, navigate to Automation.
8. Select Negative rule > Create rule.
9. Name it: “[Ad Group] Negate ST 10 clicks, 0 orders”.
10. Set trigger: 10 clicks, 0 orders.
11. Source: Ad Group (aggregates at ad group level)
12. Action: Add as Negative Exact.
13. Click Create.
14. Select the ad group(s) to apply your new negative rule and click Assign.
✅ Done.
Auto-negation active. Waste gets killed at 10 clicks automatically.
Part 2: Aggregate Performance Across Campaigns
This shows you each search term's TOTAL performance across all campaigns—so you see the full picture, not fragments.
1. From your Scale Insights account, navigate to Ads Insights.
2. Select Search terms and set the lookback period to the last 60 days.
3. Select the Details to view aggregated performance at the product level.
4. Set filters:
Clicks: ≥ 20 clicks
Orders: ≤ 0 orders
5. You're now seeing search terms that looked "fine" individually but are disasters collectively. Example: "chocolate boxes empty" — 41 clicks, 0 orders, $16.79 wasted.
6. Click on Details to see campaign breakdown.
Example The term “chocolate boxes empty” ran in 3 campaigns.
Campaign A: 24 clicks (it's flagged)
Campaign B: 13 clicks (below your threshold)
Campaign C: 4 clicks (below your threshold)
If you'd optimized campaign by campaign, you would've missed B and C.
7. Select the term and negate across all campaigns where it appears.
✅ Done. Cross-campaign waste visible and eliminated.
What You Just Built:
✔ Auto-negation at the search term level
✔ Cross-campaign aggregation view
✔ One-action negation across your entire account
You're no longer monitoring campaigns. You're monitoring search terms.
Let Us Handle it For You 🏋️♀️
Want us to run this analysis on your account?
Book a setup call and we'll show you exactly where you're bleeding budget right now.