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Why are keywords not imported?

Learn why keywords may not imported.

Updated over 4 months ago

  • The import algorithm will not import keywords already in the ad group, especially if you create negative and import rules with the same criteria.

  • For example, the Discovery strategic objectives are preset to add search terms with sales as new keywords, negating them in the Phrase and Broad ad groups.

troubleshoot-import-discovery-search-term-isolation

  • For example, when setting up the Fully Managed Campaign, we add a list of keywords, such as "jump rope."

  • When "jump rope" generated sales, the negative rule executes to negate them in the Phrase and Broad ads.

  • The change logs show the negative rule negating the keywords, but the import rules do not add the keywords because they already exist.

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