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Why are blacklisted keywords not negated?

Learn why blacklisted keywords are not negated.

Updated over 4 months ago

  • If the blacklist algorithm did not negate some blacklisted keywords, it is most likely because the negative keyword already exists in the ad group.

  • If you preview the blacklist algorithm, you can verify that existing negative keywords will not appear in the preview table.

  • To verify, go to Seller Central and look at the negative keywords in the ad group (not the campaign).

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