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Product Targeting

Learn about product targeting.

Updated over 4 months ago

The Product Targeting strategic objective harvests product targets with >= 1 order and controls ad spending.

Navigation: Automation > Product Targeting

Ads Type: Manual Campaign / Product Targeting.

Automation Details

  • [Dayparting] Enables ad from 6 am to 9 pm.

  • [Bidding] Adjusts target bids to achieve 25% ACOS.

  • [Import] Aggregates search terms across Sponsored Products ads, adds product targets search terms with >= 1 order as new targets.

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