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Available algorithms for strategic objectives

Learn which algorithms can be used in strategic objectives by ad type.

Updated over 3 months ago

Algorithms available for use in strategic objectives depend on the ads type.

For example, the Daily Budget and Placement algorithm work at the campaign level; hence it is not available for use in strategic objective as they work at the ad group level.

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Sponsored Brands

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Sponsored Display

Algorithms

Auto Campaign

Manual Campaign
Keywords

Manual Campaign
Targets

Video Campaign
Keywords

Video Campaign
Targets

Products Collection

Store Spotlight

Views Audiences

Dayparting

Yes

Yes

Yes

Yes

Yes

-

-

Yes

Bidding

Yes

Yes

Yes

Yes

Yes

-

-

Yes

Import

-

Yes

Yes

Yes

Yes

-

-

Yes

Negative

Yes

Yes

Yes

Yes

-

-

-

-

Negative Word

Yes

Yes

-

-

-

-

-

-

Blacklist

Yes

Yes

-

-

-

-

-

-

Revive

-

Yes

-

-

-

-

-

-

Default Bid

Yes

-

-

-

-

-

-

-

Status

Yes

Yes

Yes

-

-

-

-

-

Daily Budget

-

-

-

-

-

-

-

-

Placement

-

-

-

-

-

-

-

-

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