Set up automation rules in Scale Insights to continuously control inefficient search terms and keywords over time.
Use automation after you have:
• Cleaned up obvious spend waste
• Identified performers
• Structured those performers into SKC campaigns
Automation helps maintain account hygiene without daily manual intervention.
Rule 1: Negate Search Terms Without Orders
Purpose:
Automatically block search terms that spend but never convert.
Criteria:
• Date range: Last 90 Days
• Orders = 0
• Spend ≥ $10
Step 1: Navigate to Negative Rules
Go to Automation → Negative Rule
Step 2: Set the Data Range
Days to analyze: 90 days
Days to ignore: 2 days
This excludes very recent data from triggering actions.
Step 3: Create the Criteria Profile
Click Create new criteria
Set conditions:
• Orders = 0
• Spend ≥ $10
Suggested naming format:
ASIN_ProductName | Spend ≥ $10, Ord = 0
Make the criteria accessible for both Negative Rules and Bidding Rules.
Step 4: Configure the Rule
Set the following options:
• Search terms source: ASIN Search Terms
• Negative type: Negative Exact
• Scope: Keyword and ASIN
Apply negatives at:
• Ad Group level if you use 1 Campaign : 1 Ad Group
• Campaign level if you have multiple ad groups
Blacklist: Enabled
This ensures negated terms are blocked across all applicable campaigns.
Step 5: Assign the Rule
Filter for Broad, Phrase, and Auto ad groups
Bulk select the relevant campaigns and ad groups
Select the rule and click Assign
Rule 2: Negate Inefficient Search Terms With Orders
Purpose:
Control inefficient spend where search terms convert but at poor efficiency.
Criteria:
• Date range: Last 90 Days
• ACoS ≥ 50%
• Spend ≥ $10
Follow the same steps as Rule 1, changing only the criteria.
When assigning, add this rule so it stacks with Rule 1.
Rule 3: Pause Keywords Without Orders
Purpose:
Automatically stop keyword-level spend where there are no conversions.
Criteria:
• Date range: Last 30 Days
• Observation period = 2 Days
• Orders = 0
• Spend ≥ $10
Action:
• Pause keyword
Set this up under Automation → Bidding Rule, using keyword-level triggers.
Recommended priority: 100
Rule 4: Lower Bids for Inefficient Keywords With Orders
Purpose:
Reduce bids where keywords convert but at high cost.
Criteria:
• Date range: Last 30 Days
• Observation period = 2 Days
• ACoS ≥ 60%
• Spend ≥ $20
Action:
• Decrease bid by 30%
Recommended settings:
• Minimum bid: $0.70
• Rule priority: 99
This ensures pausing rules take precedence over bid reductions.
By stacking Rules 1 through 4, Scale Insights can automatically manage inefficient spend while you focus on strategy, testing, and growth.