Scale Insights Pte Ltd

Learn how to identify search terms and keywords that are spending without delivering results, and take clear, controlled actions inside Scale Insights to reduce wasted ad spend.

Part 1: Stop the Bleeders; How to Reduce Wasted Ad Spend Using Ads Insights

This guide walks through how to identify high-performing search terms and keywords using Ads Insights reports, and how to separate branded and non-branded performance for better structure and control.

Part 2: Identify Performers (Finding What’s Working)

Learn how to create Single Keyword Campaigns (SKC) for high-performing search terms using Mass Campaigns, including bid calculation, naming conventions, and execution in Scale Insights.

Part 3: Build SKC Campaigns for Performers

This article explains how to use Negative Rules and Bidding Rules in Scale Insights to automate the ongoing management of inefficient search terms and keywords.

Part 4: Long-Term Bleeder Management with Automation Rules

How to Set Up Your Account for Smarter PPC Management - https://calendly.com/support-for-scaleinsights/scale-insights-workflow-call-bestpractices

Scale Insights' Best Practices

Create a custom design with text, images, and links

Features

Contact us

About us

Learn

Roadmap

Terms of Service

Pricing

Privacy policy

Services

Support

About

Links

Scale Insights

Find answers and get help from Intercom Support and Community Experts

This site employs cookies and other technologies that we and our third party vendors use to monitor and record personal information about you and your interactions with the site (including content viewed, cursor movements, screen recordings, and chat contents) for the purposes described in our Cookie Policy. By continuing to visit our site, you agree to our {websiteTermsLink}, {privacyPolicyLink} and {cookiePolicyLink}.

This site uses cookies and similar technologies ("cookies") as strictly necessary for site operation. We and our partners also would like to set additional cookies to enable site performance analytics, functionality, advertising and social media features. See our {cookiePolicyLink} for details. You can change your cookie preferences in our Cookie Settings.

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See our {cookiePolicyLink} for more details.

Advertising cookies are set by our advertising partners to collect information about your use of the site, our communications, and other online services over time and with different browsers and devices. They use this information to show you ads online that they think will interest you and measure the ads' performance. Social media cookies are set by social media platforms to enable you to share content on those platforms, and are capable of tracking information about your activity across other online services for use as described in their privacy policies.

These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.

These cookies are necessary for the website to function and cannot be switched off in our systems.

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.

You have the right to opt out of the sale of your personal information. See our {cookiePolicyLink} for more details about how we use your data.

Your Privacy Choices

We use cookies to enhance your experience. You can customize your cookie preferences below. See our {cookiePolicyLink} for more details.

Cookie Settings

Link, Press control-option-right-arrow to exit

Empty Help Center

Uh oh. That page doesn’t exist.

Disappointed

Neutral

Smiley

Thinking...

Searching through sources...

Analyzing...

Tickets submitted through the messenger or by a support agent in your conversation will appear here.